80s Hip Hop Fashion Brands: Rock the Old School Style with Iconic Labels!

80s Hip Hop Fashion Brands: Rock the Old School Style with Iconic Labels!
80s Hip Hop Fashion Brands: Rock the Old School Style with Iconic Labels!
80s Hip Hop Fashion Brands: Rock the Old School Style with Iconic Labels!

80s Hip Hop Fashion Brands: A Nostalgic Journey Through Style and Culture


The 80s were a revolutionary era for hip hop music and its accompanying fashion. It was a time when vibrant colors, oversized clothing, and bold accessories ruled the streets. Hip hop fashion became a way for artists and enthusiasts to express themselves and showcase their unique style. In this article, we will delve into the world of 80s hip hop fashion brands, exploring the iconic labels that defined this influential era.

1. Adidas: The Rise of the Three Stripes


When it comes to 80s hip hop fashion, one brand that cannot be overlooked is Adidas. The iconic three stripes became synonymous with the hip hop movement, as artists like Run-D.M.C. proudly sported their Adidas tracksuits, sneakers, and accessories. The brand’s distinctive logo and sleek designs perfectly embodied the bold and energetic spirit of the era.

2. FUBU: For Us, By Us


FUBU, an acronym for For Us, By Us, was a brand that emerged in the 80s and quickly gained popularity within the hip hop community. It was founded by Daymond John, J. Alexander Martin, Keith Perrin, and Carl Brown, with the aim of creating clothing that resonated with African American culture. FUBU’s baggy jeans, oversized jerseys, and signature logo became a staple in hip hop fashion during this era.

3. Kangol: The Power of the Hat


No 80s hip hop outfit was complete without a Kangol hat. Kangol, a British brand known for its stylish and iconic headwear, became a symbol of coolness and trendiness in the hip hop scene. Artists like LL Cool J and Run-D.M.C. popularized the brand, making Kangol hats an essential accessory for anyone looking to emulate the hip hop fashion of the time.

4. Cross Colours: Breaking Barriers


Cross Colours was a groundbreaking fashion brand that challenged societal norms through its vibrant and inclusive designs. Founded by Carl Jones and T.J. Walker, Cross Colours aimed to promote unity and racial harmony through fashion. The brand’s bold colors, baggy pants, and empowering messages resonated with the hip hop community, making it a prominent brand in 80s hip hop fashion.

5. Karl Kani: The Rise of Streetwear


Karl Kani, founded by designer Carl Williams, played a pivotal role in shaping the streetwear movement of the 80s. The brand’s baggy jeans, oversized t-shirts, and bold graphics became synonymous with urban fashion. Karl Kani’s designs catered to the hip hop community’s desire for comfortable yet stylish clothing, making it a go-to brand for many artists and enthusiasts.

6. Puma: Paving the Way for Sneaker Culture


Puma, a German sportswear brand, gained significant popularity in the 80s due to its innovative sneaker designs and collaborations with influential hip hop artists. Artists like MC Shan and Slick Rick were often seen rocking Puma kicks, elevating the brand’s status within the hip hop community. Puma’s unique blend of functionality and style made it a favorite among both performers and fans alike.

7. Tommy Hilfiger: Redefining Preppy Style


Tommy Hilfiger, a renowned American fashion brand, became unexpectedly popular in the 80s hip hop scene. Artists like Snoop Dogg and Aaliyah embraced the brand’s preppy aesthetic, blending it with the boldness of hip hop fashion. Tommy Hilfiger’s signature colors, logo, and oversized designs helped redefine preppy style, making it more accessible and appealing to the hip hop community.


The 80s hip hop fashion scene was a vibrant and influential period that continues to inspire fashion trends today. From Adidas and FUBU to Kangol and Karl Kani, numerous brands emerged during this era, leaving an indelible mark on hip hop culture. These brands not only shaped the way artists dressed but also became a way for individuals to express their unique style and identity. The legacy of 80s hip hop fashion brands lives on, reminding us of the power of self-expression and the impact of fashion on culture.


1. Why was hip hop fashion in the 80s so iconic?

Hip hop fashion in the 80s was iconic because it challenged societal norms, embraced bold colors and oversized clothing, and provided a platform for self-expression within the hip hop community.

2. Are any of the 80s hip hop fashion brands still popular today?

Yes, many 80s hip hop fashion brands are still popular today. Adidas, Puma, and Tommy Hilfiger, among others, continue to be influential and sought-after brands in the fashion industry.

3. How did 80s hip hop fashion influence modern streetwear?

80s hip hop fashion heavily influenced modern streetwear by introducing baggy clothing, bold graphics, and unique accessories. Streetwear brands today often draw inspiration from the vibrant and rebellious style of the 80s.

4. Were there any female-centric 80s hip hop fashion brands?

While many 80s hip hop fashion brands were unisex, there were also brands that specifically catered to women, such as Cross Colours and Karl Kani. These brands emphasized inclusivity and provided clothing options for everyone.

5. How has hip hop fashion evolved since the 80s?

Hip hop fashion has continued to evolve, incorporating trends from various eras and subgenres. Today, it is a diverse and ever-changing style that reflects the cultural influences and individuality of artists and enthusiasts within the hip hop community.

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